Financial Times in 2015 predominantly a digital publication
The Financial Times is the world's digital trailblazer among significant old world newspapers.
The Financial Times, a leading provider of business news, commentary, and analysis for almost 127 years, uses salesforce.com across the entire organization, including ad sales teams, journalists, and back office personnel. "The ability to consolidate onto one platform has had a big impact for us. It's more cost-effective to maintain and support, and users only have to log into one place," says Christina Scott, CIO.
Finfacts Dec 2014: Web & News: Big brand newspapers, magazines finding digital model that works
The Financial Times came into life 127 years ago on February 13th 1888. Journalists and editors, past and present, reflect on the values of the FT and how it has changed, especially in the last 25 years and the start of the digital revolution. The contributors are Nigel Lawson, former UK chancellor of the exchequer, Richard Lambert, former editor, John Lloyd, Lucy Kellaway and Lionel Barber, the current editor.